Research & Insights

How Food, Beverage, and Hospitality Shape Airport Lounge Loyalty

September 2026

For airlines, airports and premium credit card issuers, lounge experiences have become a powerful driver of customer loyalty. This research reveals what travelers value most and where hospitality can make the biggest impact.

Airport lounges become a brand experience

Lounges are no longer just a travel perk. They are becoming an increasingly important part of the journey.

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lounge guests surveyed
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First, Business and Economy Classes
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Travelers aged
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