Leadership Team
Meet Our Leadership Team
Sodexo Live!’s dedication to excellence starts at the top.
Chief Executive Officer, North America
Belinda Oakley
Belinda is the Chief Executive Officer for Sodexo Live! North America where she leads 20,000+ team members at more than 150 partner venues throughout the U.S. and Canada, including stadiums, convention and conference centers, museums, zoos, aquariums, ski areas, and more.
A proven international business leader with two decades of foodservice management experience, Belinda has a track record of successfully leading enterprise growth strategies through operational excellence, innovation and the development of high performing teams. Her background in food service operations leadership spans multiple countries including the U.S., Canada, United Kingdom and Australia.
She’s held executive roles in franchised retail, quick-service restaurants, and the corporate services sector for companies including Famous Brands International (Mrs. Field and TCBY), Brumby’s Bakeries and Benugo. Prior to joining Sodexo Live! in January 2023, she was the CEO of Chartwells K12 School Dining, leading 16,000 associates in 4,400 schools across the U.S.. Today, she is a member of the Sodexo Live! Global Executive Committee where she works in tandem with Sodexo Live!’s international teams to ensure growth, collaboration and new levels of success.
Belinda grew up in Tasmania, Australia and graduated from the University of Denver’s Executive MBA program with honors, where she still serves as an Adjunct Professor.Chief Financial Officer
Matthew Schechter
Matthew is the Chief Financial Officer for Sodexo Live!, and brings more than two decades of experience as a high-performer to the team, with past multinational organization experience.
He’s a problem-solver with innate financial discipline and the ability to see pathways to improve profitability while always seeing the bigger picture. He’s served in many different roles, most recently as the Chief Financial Officer – USA Market for MSC Cruises. Prior to that, he served for 10+ years in multiple roles for Diageo, where he was responsible for financial reporting, forecasting, controls and more.
Matthew holds both a CPA license and a Master’s in Accounting. He earned a BA in International Affairs and an MIA in Economics from Columbia University, and is fluent in both English and Spanish.Executive Vice President Operations, West
Greg Fender
Greg oversees Sodexo Live!'s operations for the Western U.S. region. A visionary foodservice and operations professional with more than 30 years of progressive experience contributing to optimal account performance, Greg is uniquely skilled in overseeing complex, large volume, multi-unit and special event venues that deliver service, revenues and efficiencies. He has a history of success in strategic planning to propel growth, and staff development to ensure service excellence.
Greg’s early career success managing foodservice operations for hotels, country clubs, convention centers, corporate dining and premier sports has positioned him to be a well-rounded leader who offers innovative and strategic ideas to catapult venues into success.
Greg is a graduate of St. Michael’s College and sits on the Board of Directors for the National Association of Concessionaires. He’s been with Sodexo Live! since 2009 and his passion for the industry, coupled with his demonstrated abilities in client relations and account management, makes him a standout leader in hospitality. Some of Greg’s major event experiences include multiple Super Bowls, the World Series, MLB All-Star Week, College Football National Championships, Final Four Tournaments, conventions of every size, and major stadium and convention center openings.Executive Vice President Operations, East
Sal Ferrulo
Sal oversees Sodexo Live!'s operations for the Eastern U.S. region. A diplomatic leader, Sal’s more than 30 years of experience has landed him a reputation as an effective professional dedicated to excellence in service, guest satisfaction, and goal achievement. He ensures Sodexo Live!’s teams meet and exceed expectations while simultaneously maximizing revenue opportunities. Sal emphasizes adherence to Sodexo Live!'s mission, consistently delivering on guest and client commitments, infusing local culture into offerings, and producing desired financial results.
Sal began his career at Comiskey Park before heading up food and beverage programs at Busch Stadium. From there, he was on the opening team for The Ballpark in Arlington, Texas where he became General Manager. As a fine-dining expert, he led the team that oversaw restaurant and luxury suite development for major venue clients for 14 years.
He possesses excellent leadership and communication skills, high energy and an ability to get things done. Some of Sal’s major event experience includes nine Super Bowls, the World Series, MLB All-Star Week, College Football National Championships, the inaugural Formula One Miami Grand Prix, three presidential inaugurations, new stadium openings, and the Olympics.Senior Vice President, Canadian Operations
Corey Donovan
Corey leads operations for Sodexo Live! across Canada, boasting more than 25 years of experience in the hospitality industry, accelerating business performance projects, and developing high performing teams.
With a remarkable knack for forging connections, Corey fosters strong relationships with both team members and client partners, underscoring his reputation as a collaborative and approachable leader. His track record of success spans diverse sectors, including stadiums/arenas, convention centers, cultural attractions, and more, attesting to his versatility and adaptability in navigating varied operational landscapes.
Corey has served in a similar roles within the industry, and he previously spent time with Sodexo Live! as the F&B Director the Niagara Falls Convention Centre early on his career.Senior Vice President, Corporate Executive Chef
Carmen Callo
An effective and well-respected leader, Chef Carmen has been part of the team since 2002. He uses his more than 20 years of professional experience to oversee all parts of the culinary experience for Sodexo Live!'s North American venue partners. He's responsible for hiring, training and retaining talented culinary leaders, implementing programs to promote health and food safety, deploying corporate culinary standards and sustainability practices, and promoting the integration of area businesses throughout food and beverage services.
Chef Carmen prioritizes creating locally relevant and customized hospitality programs that feature tailored, best-in-class menus. He encourages collaboration and empowers his team with resources to deliver an exceptional guest experience every time.
He has previously worked across a range of food and beverage outlets, including traditional restaurants, hotels, country clubs, convention centers and various sports and entertainment venues. He's also managed and cooked for major global and national events like the Formula One Miami Grand Prix, multiple Super Bowls and College Football National Championships, Final Four Tournaments, and much more.
Chef Carmen is a summa cum laude graduate of Johnson & Wales University, Providence Campus.Senior Vice President, Strategic Growth
Matthew Wagner
A seasoned veteran in leading corporate and divisional teams, Matthew brings 20 years of dynamic professional experience to Sodexo Live!. He capitalizes on opportunities that build business and revenue streams, whether managing P&Ls or developing go-to-market strategies. Simply put, he’s adept at leading end-to-end processes that drive results.
His previous experience includes leadership roles at Solidifi, First Niagara Bank, and Goldman Sachs, among other hospitality companies, where he managed teams of all sizes. Matthew is results-driven and an out-of-the-box thinker who is focused on pinpointing tactical solutions in order to reach new heights. His in-depth understanding of the industry has affords him the ability to make decisions with thorough intention to benefit the business.
He has an undergraduate degree from the University at Buffalo School of Management, The State University of New York, and an MBA from Cornell University's Johnson Graduate School of Management. He’s been with Sodexo Live! since 2020.Vice President, Human Resources
Natasha Russ
Natasha brings more than 20 years of HR experience in talent acquisition and development, business partnership, compliance and labor relations, compensation and benefits, and HR systems to her role as Vice President of Human Resources at Sodexo Live!.
Since 2011, Natasha has specialized in hospitality, beginning at the Madison Square Garden Company and then Marlins Park in Florida where she was Human Resources Director. She has direct industry experience at the VP level, having led HR compliance nationally while driving enterprise-wide projects on HR solutions, equitable workforce management and DEI initiatives. She’s also acquired broad expertise across various sectors beyond sports, including technology.
Natasha holds a Bachelor of Science in HR Management from the University of Maryland and a Master of Science in Employment Law from Nova Southeastern University. She has been with Sodexo Live! since early 2024.Vice President, Business Transformation & Project Management
Sarah Cohen
Sarah is Sodexo Live!’s Vice President of Business Transformation & Project Management.
With strong leadership skills, Sarah effectively manages cohesive operations for teams across North America, driving systematic and efficient organizational change. A seasoned professional with extensive experience in technology, non-profits, and public education, she excels in large-scale program development, financial and business process optimization, product deployment, and organizational structuring. At Sodexo Live!, she leads special projects, organizational strategic initiatives, and the central travel team.
Sarah's notable career achievements include creating multi-year plans for public school districts, leading major technology product launches, saving millions through financial redesign, and launching a joint business partnership that generated over $20 million in its first year.
A Colorado native, Sarah holds an Executive MBA from the University of Denver and an undergraduate degree in Behavioral Science.Vice President, Marketing
Kate Thomson
Kate has 20 years of experience in various integrated marketing, brand development and management positions in the hospitality industry, with a strong focus on technology and innovation. She has extensive experience in field marketing, qualitative and quantitative market research and brand positioning.
She was previously the VP of Marketing in the campus hospitality industry where she led rebranding efforts and developed award-winning programs that drove client satisfaction and customer engagement.
Prior to that, Kate’s experience includes time with Oracle, where she designed and measured targeted digital advertising campaigns for the CPG industry, as well as more than 13 years at Sterling-Rice Group.Vice President, Brand and Communications
Paul Pettas
A valued member of the team since 2017, Paul offers more than a decade of expertise in media relations, corporate and consumer brand building and social media management for Sodexo Live! and its partners.
Having previously worked in both agency and in-house communications roles, Paul has become an expert in planning and executing effective strategy with the ability to look at projects through multiple lenses to ensure the best outcome. He oversees Sodexo Live!’s internal and external communication across North America, while also functioning in a global role to support the Airport Lounges sector of the business, as well as major international events.
He drives engagement and excitement around Sodexo Live!’s ability to act as a trusted partner and revenue driver by showcasing culinary and operational excellence, and constantly looks at trends and timely news opportunities as a way to further highlight the team’s forward-thinking initiatives.
In addition to overseeing social media content and curation, he leads crisis management, as well as executive communications. Paul received a BA in Communications from Boston College and holds an Accreditation of Public Relations (APR).Vice President, Digital and Technology
Topher Larson
With more than 20 years of experience in various leadership positions, Topher enhances the way we approach future-facing technologies both internally and for our partner venues.
He previously held roles as the Sales and Marketing Domain CIO for Sodexo and as the CIO for Circles, the concierge activity, driving strong growth trajectory. He also served as Director of Software Engineering for Circles, where he oversaw integration, analytics and the consumer experience.
Results-driven, he strategically uses technology and innovation to solve complex business problems that align to accomplish greater goals. By finding ways to optimize and streamline processes and procedures using a collaborative approach, he ensures on-time and on-budget projects. In his role, he continues to seek out and learn new technologies to stay current with the always changing high tech landscape.Vice President, Venue Sales
Wouter Broekema
Wouter has a thorough background in marketing, business development and management positions within the leisure, travel and hospitality industry, centered around a strong focus on technology and innovation.
No stranger to Sodexo, he was the Global CEO for Circles/Sodexo Concierge Services for seven years prior to joining Sodexo Live! in 2022. In this role he was a driving force for strong growth trajectory, improved profitability, and expanding services in new markets.
He possesses a deep understanding of meetings and events with a track record of revenue generation. He’s an admired leader who knows how to build high-performing teams that produce a strong ROI and ultimately introduce guests to venue partners in reimagined ways. Wouter also works closely with Sodexo Live!’s global marketing and sales teams to further weave the brand’s world-class approach into North American venue sales.
Wouter is a dual Dutch and U.S. citizen, he holds an MBA from the University of Groningen, Netherlands with a major in International Marketing & Management, and has been with the team since 2022.SVP, Hospitality Solutions Group
Eric Wooden
Eric Wooden is the Senior Vice President of the Hospitality Solutions Group at Sodexo Live!. With more than 25 years of extensive experience in managing hospitality operations, facility design, and capital projects, he plays a pivotal role in leading Sodexo Live!’s commitment to delivering seamless, end-to-end hospitality solutions for our clients.
In his role, he spearheads various initiatives, including facility design, equipment procurement, and strategic consulting projects, all tailored to address the evolving needs of venue partners.
Eric has an impressive track record of overseeing food service design and construction management for a wide range of venues, including convention centers, cultural attractions, stadiums, ballparks, arenas, and major entertainment venues. His notable achievements include projects like Seattle's T-Mobile Park and the Atlético de Madrid stadium in Spain.